Illustratörcentrum first approached me as a member of their network to explore a freelance collaboration. We began by discussing their needs and analysing their existing platforms and brand communication. The assignment evolved into a creative expansion of their visual identity, where I helped develop the brand and social media presence, strengthening both visual consistency and audience engagement.

The collaboration continued with me being entrusted with the role of Art Director and Production Lead for Illustratörcentrum’s annual catalogue, Swedish Illustrators & Graphic Designers.

The catalogue is a well-known industry publication, distributed to agencies, studios, and designers across the Swedish creative sector.

I am responsible for the overall creative direction and lead the entire production process — including layout systems, print production, member coordination, and dialogue with external partners. The role combines strategic oversight with hands-on execution throughout the project.